Vice Chairman and General Manager's Message
Jeanswest has entered the China market for over 20 years. Since we opened the first Jeanswest store in Shanghai in 1993, the chain has expanded into more than 300 China cities, gaining a firm foothold in the casual apparel market and among consumers. We attribute this success to our unwavering business mission – to provide high quality goods at an affordable price. By working towards a common goal with our staff, we have been able to grasp opportunities that arise through the years. Jeanswest's story testifies that a keen market sense and a distinctive brand character has become the core competitiveness of the company.
Consumer tastes and demands change rapidly in this generation of online shopping. These challenges are the drive for us to seek constant improvement. In recent years, we actively developed online sales platforms for Jeanswest, and have launched different brands to satisfy different market needs. In 2002 we launched the Mofeel brand for the teenage market. Consumers of various tastes can now enjoy our superior product and service quality.
We are strongly confident in Greater China's fashion retail business. Over the recent years, we have established excellent rapport with franchisees and expanded our retail network significantly. We will keep a steadfast effort in growing our brands and their market share, through constant improvement in our products, services and marketing strategy.
Yeung Chun Fan
Vice Chairman and General Manager, Glorious Sun Enterprises Ltd